Cherry House table booking campaign
Fine British dining in a 400-year-old cottage, Peterborough. A quiet summer turned into a fully booked autumn, without a single discount.
83% growth in
table bookings
117 Table bookings by October
No gimmicks, no money-off offers. Just strong content in front of the right people, again and again, until Cherry House became the table people wanted.
Monthly bookings rose from 64 in June to an average of 117 by October, an 83% increase in covers, built entirely on brand and content rather than discounts.
Proof that the right content can carry a restaurant through a slow season without cutting into the brand it's spent years building.