87 Ludlow
We started working with a strong menu and no content system behind it. The plan was simple: interview-led video, booking-invitation ads, and brand awareness content built around the restaurant's story, the dishes people talk about, and the people cooking them.
Nine days in, revenue was already up 32%
Over $6,000 increase in revenue
Across the first nine operating days, total revenue increased nearly a third from about $20,000 in the same window last year by $6,000+.
On Instagram, the content reached over 13,000 accounts and pulled in more than 1,050 profile visits, close to 100 new follows, and 25 direct clicks to the Resy booking link in the first five operating days alone. People started walking in asking for the "bone marrow steak guy" referencing the reel we posted.
