Spice lounge takeaway campaign
I led creative direction on this campaign as part of a UK hospitality marketing agency. Spice Lounge was paying high commission to third-party delivery platforms and wanted customers ordering direct instead. The plan ran on two fronts over twelve weeks: acquisition content and ads to bring in new customers, and a win-back campaign to reactivate the ones who'd gone quiet.
200%+ growth in
online orders
An Indian restaurant that turned slow online orders into a 200%+ jump in twelve weeks.
We reached brand new customers first. A short video of the restaurant's food ran as the entry point, leading straight to a website offer: £10 off each of their first three orders, built specifically to get customers ordering direct instead of through a delivery app.
Alongside that, we went back to customers who'd already ordered before but had gone quiet. Everyone who hadn't ordered in a while got a personalised offer by WhatsApp and email, giving them a reason to come back as a regular.
Weekly sales grew from £1,289.78 in week 0 to £3,963.71 by week 12, a 207% increase, built entirely on direct content and marketing.