Really Social Case Studies
Really Social needed a suite of case study documents for their business development team, primary materials to be used in new client meetings and sales conversations.
I led creative direction on this project, working alongside the Really Social team across video, photography and campaigns, and took the layout design and execution through from concept to final documents. I also designed the ad creative used across the campaigns referenced in the case studies themselves.
The problem
Selling a monthly marketing and tech service to an independent restaurant owner requires proof, not pitch. A prospective client needs to see specific, comparable results from businesses like their own before they'll commit to a contract. The materials needed to carry that proof clearly and credibly, without looking or feeling like marketing collateral.
The approach
Each case study was built around a single measurable result — a revenue uplift, a direct-order increase, a customer acquisition figure. I designed the hierarchy of every page to surface the result first and the context second, because that's the order in which a business owner actually reads. Visual consistency across the suite was intentional: it signalled that these weren't isolated wins but a repeatable system, which was the agency's real selling point.
The outcome
The case studies became central materials in Really Social's new business pipeline, used directly in client meetings as proof of the agency's track record. They supported client acquisition across the growing portfolio and gave the sales team a credible, designed artefact to leave in a prospective client's hands.
