The Student Video Contest

The Brief Bloop Studios was commissioned to produce a campaign video for a client looking to attract and engage a younger consumer audience, with the goal of broadening their reach and making their business relevant to a demographic they were not yet reaching.

The Problem Advertising does not work on younger audiences when it looks like advertising. A campaign aimed at that demographic has to earn attention through the quality of the content itself, not the strength of the message. That meant the motion design, editing, and sound design all had to function together in a way that felt native, not produced.

The Thinking The project was approached from the motion system outward. Style frames established the visual and tonal language during pre-production, and every subsequent decision in editing and sound design was made to reinforce that energy rather than work against it. I contributed as motion graphic lead across the full production span, from initial style frame development through to sound design layering and final delivery.

The Outcome The finished piece delivered on the brief for youth-targeted content, produced as part of the Bloop Studios creative team. It was one of the earliest projects in which motion became the primary discipline rather than a support layer, and it shaped how I have approached motion design in every project since.